Showcase site or e-commerce: which one does your business need?

The one-sentence difference

A showcase site presents your business and brings you contacts. An e-commerce site sells directly: the visitor pays on the site, without talking to you.

Everything else — price, delay, maintenance — follows from that single difference.

What each one really costs

The gap is large because the work behind it is large.

• Showcase site: 4 900 – 12 000 DH, delivered in 2–3 weeks
• Bilingual showcase site with SEO: 12 000 – 20 000 DH
• E-commerce: 15 000 – 40 000 DH, delivered in 4–8 weeks

Why e-commerce costs more

An online store is not a showcase site with a buy button. It adds:

• Online payment (CMI, PayPal or Cash Plus integration)
• Stock, delivery zones and order management
• Customer accounts and order emails
• Legal pages: terms of sale, returns, privacy
• Daily work afterwards: products, photos, promotions, support

The question that decides

Ask yourself: will my customer pay online without ever calling or messaging me? If yes — e-commerce. If your customer wants to ask a question, negotiate, or book a visit first — a showcase site with a good contact form and WhatsApp button will sell more, for a third of the price.

Restaurants, clinics, agencies, artisans and most services in Morocco sell better with a showcase site. Shops with standard products and fixed prices sell better with e-commerce.

The smart path

If you are not sure, start with a showcase site that presents your products and collects orders by form or WhatsApp. When orders become daily and repetitive, upgrade to real e-commerce — you will know exactly which features you need because your customers already asked for them.

Not sure which one fits your business? Tell us what you sell and how your customers buy today — we'll recommend the cheaper option if it's the right one.